I recently asked a few of my subscribers what they thought of the Dessert Club and why they chose to subscribe and show support, whether it was online or in person during the events. Well one of the responses was “Have not joined yet but the concept sounds interesting. Although still a bit unclear to me: what is the core of Dessert Club? “
That made me think maybe I wasn’t clear in my messaging and marketing of the Club to begin with. As you may know I’m a Chef and have been since well almost ten years now, building this business when I was in South Africa and then relocating and jumpstarting it the Netherlands. That was a bit of a journey ( hate to phrase it that way but it is ) and learning curves of how to run a successful custom bakery
Let me start from when I moved here to The Netherlands…
Jumpstarting in a foreign country
I moved here to be with my Partner after doing 3 years long distance. The excitement of being in a new country and being close to my partner was really the best part of the move. I did have a sore heart about losing the momentum that I was building in South Africa with my business and the possibilities now that I had formed a network. Building in a country like South Africa is difficult, given a few factors but I guess building in general is not easy, so to leave it all behind and start in a country where I only knew my partner was a bit tough to wrap my head around.
It was an adventure but after about a year of being here I really missed my core group of people from back home. I wanted to find my own circle and not rely on my partners connections. Business was slow cause well no one knows me, and can vouch for me in a sense to get my foot through the door of the industry. I came up with an idea to start the now Dessert Club where I would be able to meet new people and market myself at the same time. Create the opportunity to do both instead of waiting for one to show up.
Every month there would be a dessert that I work on and offer that up for sale and create a little hang out session during the pick up day. That way I would:
- Meet new people and create space to find my people ( people I actually want to spend time with and build a friendship with )
- Creatively challenge myself and explore different flavours
- Have content to be able to be to market myself and grow the business
On these three things is what I started the Dessert Club on. I can say confidently that I have met some people who I can call my friends out of starting the Dessert Club, I’ve created dishes that still blow me away and keep my fire for baking alive ( being a chef is a bit of a love, hate relationship for me ). When it comes to growing the business that has been touch and go but, from nothing to what it is now, it’s grown quite a lot. I would just love to get to a point I don’t have to do side jobs to keep the business alive and going.
Meet new people and create a community while curating delicious desserts and growing the business.
Where we are now
3 Courses with a Beverage pairing! Wine, Cocktails, and Tea
A Dessert Experience is what the Dessert Club offers, being able to meet new people and try something a bit out of the ordinary. The beverage pairings depend on which business I’m collaborating with be it a wine bar, cocktail bar or tea bar. In the past I have collaborated with The Malt Vault and Paper & Tea in Utrecht and for wine well, those experiences were on the canals of Utrecht to fully soak up this beautiful city from a different angle.
Creating new dessert experiences while meeting new people along the way is what the Dessert Club is at it’s core.
To sum it up the Dessert Club is about creating a community where you can meet a fellow dessert lover, and have that be the base point of building relationships with people you meet at one of our events. Having a good dessert that you can’t get just anywhere else but here at Molkeemo.
That’s what the Dessert Club is about !
I’m curious what your thoughts are about the Dessert Club and have you had a seat at our table to indulge in some desserts and good conversation ? Let me known in the comments.
Sweet Regards
Keamo
